Welfare papers in before a livestock lot lists.
No livestock lot publishes until its vet certificate and animal ID are attached — a cattle passport and microchip, an equine passport — on a saleroom that is yours, not a sub-page on a platform.
A Bidstrap storefront listing for an Aberdeen Angus heifer, showing breed, species and animal-ID fields beside a live bid panel with the current bid and a Place bid button.
The pain
Welfare and animal-ID rules ride on every sale, but most software treats them as paperwork you file after the hammer. Get the disclosure wrong on a live animal and it is your name on the line, not the platform's.
A vet certificate and animal ID are enforced before a livestock lot can go live — welfare built into the catalogue, on a storefront you own.
The gate is live today: a cattle lot needs a passport number and microchip, an equine lot a passport, and the catalogue holds the lot back until they're in — and you add the fields your species mix expects, breed, weight band, EID tag number, batch, without waiting on a software release.
Live
Vet certificate enforced
Attached to the lot before it publishes — Bidstrap won't put a livestock lot live without a vet certificate.
Animal ID by species
Cattle take a passport number and microchip; equine a passport. The catalogue asks for the ID the species requires.
- Live
Your own typed fields
Add breed, weight band, EID tag number and batch yourself — without a code release or a vendor ticket.
Roadmap Multi-head pen lots, a named fit-to-travel attestation, BCMS movement notification and a third-party assessor directory are on the roadmap. Bidstrap has no movement-system integration today — the vet-certificate and per-species-ID gate is the part that's live.
Everything else your house needs — in your trade's language.
- Live
Your saleroom, your web address
Your lots sit on your own branded site, on your own domain under your name — not on a platform that lists your sale on its web address, not yours. Every lot ships schema.org data, built to be found by Google and read by AI.
- Live
A price you can see, no call
The lane is quote-only software that won't show you a price until you're on a call. Bidstrap publishes its price — £99 a month or a take-rate that falls as you sell, whichever is greater, never both — and the calculator shows your exact figure with no email.
- Live
Your own account, walled off
Every house runs in its own AWS account — isolation a shared-tenant platform can't offer, and a clean line round a multi-site mart group's data.
- Roadmap
A genuine bid, not a watch
Built to count a real bid, never a card that scrolled past — not the headline that boasts how many people watched and never says how many genuinely bid.
- Roadmap
First marts on the network
Ring regulars and repeat mart buyers are built to carry between member marts as the network fills — your buyers stay on your books, not in a shared directory. Come in early, while the pool is still small.
Keep your books — connect them, don't rip them out
Keep Xero and your CRM. Connect them by signed webhook or CSV export, and watch every delivery land — then replay it when one fails. Sale-day figures reach the cashier's tools without re-keying.
Native one-click accounting connectors are on the roadmap; today you connect by signed webhook or CSV.
See your price before you call anyone
The whole lane is quote-only — you can't find a number without a sales call. Bidstrap publishes its price: £99 a month, or a take-rate that falls from 1.0% to 0.5% of hammer as you grow, whichever is greater, never both — and never your buyer's premium. Drag the slider for your exact all-in cost, no email. And we never charge your bidders a fee, contractually. The £99 base is provisional while pricing is finalised.
| Hammer band | Rate |
|---|---|
| £0 – £500k | 1.0% |
| £500k – £2M | 0.75% |
| £2M – £20M | 0.5% |
| £20M+ | Bespoke |
Straight answers.
£99 a month, or a take-rate from 1.0% down to 0.5% of hammer as you grow — whichever is greater, never both, and only on the hammer, never your buyer's premium. The calculator gives your exact figure with no email; the £99 base is still provisional while we settle pricing.
Live today. A vet certificate must be on the lot for it to publish, with per-species ID — cattle passport and microchip, equine passport — and an incomplete lot stays unlisted. Multi-head pen lots, a fit-to-travel attestation, BCMS movement notification and an assessor directory are on the roadmap, not in the product yet.
Yours. Your saleroom is your own branded site on your own domain, under your name — built to be found, not a sub-page on a platform's web address. Co-branding shows only at the sign-in and trust moments; the storefront is yours end to end.
Import your lots and assets by CSV today, including from the platforms you're leaving. Your registrants stay yours — there is no cross-house bidder directory. A templated bidder import is on the roadmap, so for now you bring lots and assets, not your registrant list.
Because that platform lists your sale under its name and treats welfare as paperwork filed after the hammer. Bidstrap holds a lot back until its vet certificate and animal ID are in, and the saleroom carries your name, not a platform's. The verified-bidder network is in its early days — you keep your own ring of buyers either way, so there's little to lose by coming in early.
Founding terms for three reference marts
Three reference-partner slots — Enterprise, our top plan — at the indicative founding rate for 18 months for a published case study.
Run your ring properly — welfare and all
Open an account and put your livestock sales on a storefront you own, with the vet certificate and animal ID enforced before a lot goes live. Come in early, while the bidder pool is still filling and the first marts shape the network.