Own your machinery catalogue — and keep your buyers
A branded site on your own domain, carrying the spec fields a machine buyer judges at distance — where the buyer registers with you, not a marketplace that rents you its reach.
A Bidstrap storefront listing for a 2018 Hyster diesel forklift, showing its specification fields — year, make, hours and serial — beside a live bid panel with the current bid and a Place bid button.
The pain
Your lots sit inside a marketplace that keeps the buyer account and the Google ranking, while your catalogue is a free-text box and a photo upload. And when you need a field for serial, year or hours, you wait for a vendor's next release.
Sell plant and machinery from a storefront you own — with the serial, year, hours and condition fields your trade expects, added without waiting for a software release.
Add typed fields — serial, year, hours, condition, make and model — yourself, from your settings; they appear on every lot the moment you save them. No vendor ticket, no release, no free-text guesswork for an export buyer judging a machine at distance.
Live
Serial, year, hours, condition
The serial confirms exactly which machine it is; year and hours show how hard it has worked; condition sets what a remote buyer is committing to — each typed onto the lot, not buried in a free-text paragraph and a photo upload.
Add a field without a release
Make, model, attachment type, a lot-grouping key — add your own typed fields from your settings and they are live on the next lot. No vendor ticket, no wait on the roadmap.
- Live
On a site you own, not a marketplace's
Those typed fields ship as schema.org structured data on your own branded domain — built to be found by Google and read by an AI assistant, instead of feeding a marketplace's listing that ranks ahead of you.
Roadmap Live today: your branded storefront, tenant-authored custom fields, the pricing calculator, signed-webhook and CSV integrations, and lot-and-asset CSV import. On the roadmap: the populated buyer network, native Xero and QuickBooks connectors, and templated bidder import. We mark the difference so you are never sold a promise as a fact.
Everything else your house needs — in your trade's language.
- Live
A storefront you own, not a widget
Your own branded site on your own domain — not a sub-page inside the industrial marketplaces that own your bidder relationship, and not a widget you embed in someone else's CMS. Every lot ships schema.org data, built to be found.
- Live
A price you can act on without a call
Drag the slider, see your exact all-in cost — no email, no quote-only sales call. We take a share of the hammer only, never your buyer's premium, and by contract we never charge your trade bidders a fee.
- Roadmap
Real bids, not vanity reach
Built to count a real watch and a real bid — never a card that scrolled past, never the visit and user counts a marketplace boasts as if they were demand.
Repeat plant buyers, brought by the network
Every other platform hands a new house the hardest job in the trade — finding its own buyers from zero. Bidstrap is built the other way round: be one of the first houses on the network, seed the pool, and as each house joins, every house reaches the trade buyers the network brings. Trust is built to carry between member houses as it grows; your contact list never does.
Early days — the pool is filling now, and your bidders always stay yours.
Every other platform hands a new house the hardest job in the trade — finding its own buyers from zero. Bidstrap is built the other way round: be one of the first houses on the network, seed the pool, and as each house joins, every house reaches the trade buyers the network brings. Trust is built to carry between member houses as it grows; your contact list never does.
Keep your books and your CRM
Plug Bidstrap into Xero, your CRM and the trade tools you already run — by signed webhook or CSV export. See every delivery work in the log, and replay it when it doesn't. You switch platforms, not your whole back office.
Native Xero and QuickBooks connectors are on the roadmap — signed webhook and CSV today.
See your price before you call anyone
Every rival in this trade hides its seller terms behind a demo. Drag the slider and see your exact all-in cost on the hammer — no email, no quote. You pay the greater of a flat monthly base or a take-rate that falls as you sell more, never both, and never a penny of it comes from your buyer's premium or your trade bidders.
| Hammer band | Rate |
|---|---|
| £0 – £500k | 1.0% |
| £500k – £2M | 0.75% |
| £2M – £20M | 0.5% |
| £20M+ | Bespoke |
Straight answers.
Drag the slider on this page and you will see your exact all-in figure — no email, no quote-only sales call, while every rival in this trade hides its seller terms behind a demo. You pay the greater of a flat monthly base or a take-rate on the hammer that falls as you grow, never both. We take nothing from your buyer's premium, and by contract we never charge your trade bidders a fee.
Yes. The branded storefront and tenant-authored custom fields are live today — you add the typed spec fields yourself, with no code release and no automatic lookups to wait on. What is still filling is the shared buyer network: it is early days, so we describe it as a pool you help seed, not a ready-made audience.
It is your own branded site on your own domain — not a widget you embed in someone else's CMS, and not a sub-page on a marketplace. Bidstrap co-brands only at the sign-in and trust moments, through Bidpass, the bidder-trust mark; the saleroom, the catalogue and the buyer relationship stay yours.
Import your lots and assets by CSV today — including the exports from the portals you list on now. Your contact list stays yours either way: there is no cross-house bidder directory, and a templated bidder import is on the roadmap. You change platforms without rebuilding your catalogue by hand.
Because on a marketplace the buyer registers with the marketplace, not with you — it keeps the account, the data and the search ranking, and the marketplace model monetises the bidder. On your own storefront the buyer registers with you, the structured data sits on your domain, and by contract we never charge your trade bidders a fee. The verified-buyer network is built to bring you trade demand as more houses join — so you keep what the marketplace would have kept.
Be one of three reference houses — at a founding rate
Three reference-partner slots — Enterprise, our top plan — at the indicative founding rate for 18 months for a published case study.
Sell machinery from a storefront that is yours
Open an account and list your first lots from a branded site on your own domain, with the trade-spec fields you typed in yourself — no release required. Keep your buyers, keep your domain, and help seed the trade-buyer pool while it is still early.